You have to understand the market's signs.

Keeping a restaurant door open is not easy, I speak about a restaurant because it`s my area and it can be adapted to any area of business. Many proprietors many times don`t realise of signs and when they do, they are full of debt and have to close their doors.

Mr. Henry has a restaurant and a habitual customers, his clients are from nearby businesses. During some time he had revenue but much less than the others days. He thougt it was normal, better days are coming. All the businesses have ups and downs. By the way, Mr. Henry has a lot of experience in this area, he has worked for 30 years, he knows everything, no one can teach him anything. Another big problem for him: the employees don`t have enough formation in the area, even Mr. Henry doesn`t. The restaurant has a large rotation of employees, the customers don`t like this a lot. But every day he makes less revenue. Until one day he creates a bank loan to support debts.

A few months later, he had to close the doors.

Moral of the story.

You have to understand the market's signs.